Varicent: machine learning without code

Context

Varicent, a leader in sales-performance management, acquired Symon.AI, a no-code data prep, analytics, and autoML platform, to expand from a single-product to a multi-product company. I led product for Symon: strategy, roadmap, go-to-market, and the platform's first customers, positioning it against Alteryx, DataRobot, H2O, and Dataiku in a $1B+ market.

What I did

• Drove product definition, strategy, and launch of the platform, letting analysts train, run, deploy, and operationalize machine-learning models without writing code.
• Personally identified, pitched, and onboarded Shopify as the first enterprise customer, building executive dashboards for revenue and treasury leadership that were used weekly at the very top of the org, validating the sales-led GTM motion.
• Ran 200+ customer interviews and usability studies; built the persona framework (technical analysts, Excel-based analysts, non-technical domain experts) that shaped the product's positioning.
• Designed and ran the Early Adopters Program, authored the product-led-growth strategy, and drove 40%+ signup conversion within 12 weeks of launch.
• Was instrumental in Varicent's transformation from a single-product to a multi-product organization, collaborating across a ~50-person product-engineering group.

Skills in play